Marco Koeder


Originally from Germany, Marco holds a Master Degree in Sociology from the University of Bamberg/Germany and is currently writing his PhD thesis on game-of-chance elements in games at the Graduate School of Asia-Pacific Studies (GSAPS) at Waseda University. He has already presented several papers on this topic at Asian, European and Global conferences of the International Telecommunications Society.

In Germany he was one of the core members of I-D Media, a start-up that went IPO and became one of Europe's biggest digital agencies. He then moved to Tokyo to become the head of Cybermedia, a small digital strategy agency with a focus on the mobile platform. He then joined MRM//McCann Japan as the Digital Marketing Director. Marco is currently the Director of Digital Business for JWT Japan, one of the longest lasting ad agencies in the world.

Marco has been teaching eMarketing and Social Media Marketing for MBA students at the International University. He is also the co-author of Six Immutable Laws of Mobile Business, a business strategy guide published by Wiley in the US/Europe and Korea.

Featured Presentation (2019) | The Power of Randomness: Lessons from (Mobile) Gaming and Behavioral Economics

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